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groovy grandpa

Brand Identity | Logo Design

Groovy Grandpa is an ecommerce apparel brand based out of Ottawa, Ontario. Known for their vintage and retro style of artwork, Groovy Grandpa is for those who are young at heart and don't take life too seriously. Inspired by the willingness to be among nature and those who want to #getinthegroove

Objectives

  • Improve overall site structure to enable easier browsing 

  • Create a more engaging and current logo

  • Create a more cohesive tone of voice throughout all platforms

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